Riyadh: The Asian Football Confederation (AFC) and the Local Organising Committee for the AFC Asian Cup Saudi Arabia 2027 unveiled the new brand identity for the 19th edition of Asia's championship, set to take place from January 7 to February 5, 2027. The brand is designed to be confident, contemporary, and energetic, aiming to inspire the next generation of footballers and fans across the continent. It reflects the unique spirit and culture of the hosts, while celebrating the unifying power of Asian football.

According to Qatar News Agency, AFC President Shaikh Salman bin Ebrahim Al Khalifa expressed that the AFC Asian Cup Saudi Arabia 2027 will be a celebration of football and culture, and the brand reveal is a significant milestone in realizing that vision. He highlighted that it embodies the Kingdom's heritage and modernity, showcasing the tournament's inspirational nature, and believes it will resonate with passionate fans across Asia and beyond.

At the core of the identity is the official logo, which features a distinctive wordmark combined with the iconic trophy symbol rooted in Najdi stepped geometry. This architectural and decorative style is unique to Saudi Arabia, traditionally seen in carved patterns, woven Sadu textiles, and regional ornamentation, conveying rhythm and balance while reflecting a cultural aesthetic that is both unmistakably Saudi and proudly Asian.

The AFC Asian Cup Saudi Arabia 2027 will be held across three cities-Riyadh, Jeddah, and Al Khobar-and will feature Asia's top 24 men's national teams competing for ultimate glory.