Doha: The Behavioral Healthcare Center (Daam), part of the Qatar Foundation for Social Work, announced the launch of its new visual identity on Wednesday. This initiative marks a significant phase in the center's journey toward institutional development and underscores its ongoing dedication to enhancing behavioral and psychological health, while reinforcing its role in supporting individuals, families, and the broader community.

According to Qatar News Agency, the unveiling event was graced by notable figures including Rashid Al Nuaimi, CEO of the Qatar Foundation for Social Work, and Jawaher Abu Alfain, the Executive Director of Daam, alongside several executive directors from other centers under the foundation.

Jawaher Abu Alfain highlighted that the new visual identity is a crucial milestone for Daam, symbolizing the maturity of their institutional experience after over eleven years of dedicated service in mental and behavioral health.

Andalus Ibrahim, the supervisor of the visual identity project, explained that the logo's design aims to merge modernity with authenticity, emphasizing the human connection between Daam and its clientele. The hand symbol was specifically chosen to immediately convey concepts such as care, support, assistance, rebalancing, and recovery-core elements of the center's mission.

Daam's 2026 annual plan includes numerous projects, programs, and activities aimed at all community segments, with goals of raising behavioral awareness and strengthening national identity and community values.