Hammamet:Tunis Es’hailSat, the Qatar Satellite Company, and the Arab Satellite Communications Organization (Arabsat) have entered into a strategic partnership agreement at the Arab Radio and Television Festival held in Hammamet, Tunisia.
According to Qatar News Agency, the partnership aims to enhance cooperation between the two organizations and expand joint initiatives in broadcasting and satellite communications. This agreement is set to strengthen the 26° East orbital position as a premier regional hub for satellite broadcasting by increasing channel availability and content variety, ultimately enriching the viewer experience and fostering growth in the satellite media sector across the Middle East and North Africa.
Furthermore, the agreement expands collaboration in satellite communications, VSAT services, and connectivity solutions. Both Es’hailSat and Arabsat will work together to explore advanced technologies to improve the quality, efficiency, and reliability of their services, providing customers with more integrated solutions. The two organizations also plan to enhance the Unified Arab Bouquet, aiming to extend the global reach of Arab content using international satellite coverage to bring Arab channels to broader audiences beyond the MENA region.
Ali bin Ahmed Al Kuwari, President and CEO of Es’hailSat, stated that the agreement signifies an important step towards cross-sector collaboration, leveraging the capabilities and expertise of both companies in satellite, connectivity, and broadcast services. Dr. Badr N. Alsuwaidan, CEO of Arabsat, added that the partnership supports the global reach of Arab content and enables it to reach wider audiences worldwide, while also laying the groundwork for future joint initiatives and solutions in the rapidly evolving space sector.
Both companies affirm that this agreement establishes a framework for long-term cooperation, supporting the development of joint projects and initiatives that cater to customer needs and adapt to rapid changes in the space, media, and telecommunications sectors.