FIFA and Hawk-Eye Innovations Form Joint Venture to Advance Football Technologies.

FIFA: FIFA and Hawk-Eye Innovations have joined forces to establish the Football Technology Centre AG, a joint venture that will explore and develop emerging technologies in football with a focus on the generation of algorithms to automate the detection of on-pitch events for optimal decision-making. According to Qatar News Agency, besides the automated collection of event data, the link-up will involve the development of automated offside technology that instantly provides match officials with consistent and accurate information, thus helping to further speed up the decision-making process for positional offside incidents. These applications and other future developments aimed at improving the effectiveness and efficiency of football operations will be made available to the wider football community, the FIFA website reported. "This joint venture is just another example of the extent to which FIFA is harnessing the use of technology to optimise football operations and to play a leading role in technological developments for the benefit of our 211 member associations," said FIFA Secretary General Mattias Grafstrom. "It will have a positive impact across football as it will help to automate the provision of valuable information, facilitate decision-making processes and ultimately improve the football experience for all stakeholders." "Given the highly competitive nature of Football and the constant evolution in the sports technology industry, Hawk-Eye continues to consider the future with a strategic approach. We're incredibly proud to collaborate with FIFA on this joint venture, to continue creating innovative solutions that will make the beautiful game more understandable, precise, fair, and exciting for everyone at all levels of football," commented Rufus Hack, Chief Executive Officer at Hawk-Eye. "The creation of the Football Technology Centre is a natural evolution of our relationship with FIFA and will leverage technology and AI to pave the way for the future of football officiating, performance and fan en gagement." Both organisations have been collaborating since 2017 to optimise the use of football technologies in several FIFA tournaments with a view to enhancing the operation, integrity, and fairness of the game.