Doha: Hamad International Airport (HIA) has introduced the Sunflower program, a voluntary initiative that uses a sunflower symbol to help passengers communicate that they have a hidden disability. By wearing the sunflower, passengers can discreetly indicate that they may need more time, clearer communication, or additional support during their journey through the airport.
According to Qatar News Agency, the program aims to foster understanding and create more supportive interactions throughout the passenger experience. A statement from HIA highlighted that the Sunflower program is part of a broader accessibility framework at the airport, designed to ensure a barrier-free experience for all travelers. Francois Bourienne, the Senior Vice President of Commercial, Strategy, and Customer Experiences at HIA, emphasized the airport's commitment to designing passenger journeys that accommodate diverse needs while maintaining clarity and consistency.
Andy Faulkner, CEO of Topland, the exclusive partner of Hidden Disabilities Sunflower in the Middle East, expressed his satisfaction with HIA's membership in the program. He noted that as a leading global airport, Hamad International's involvement is a significant step towards more inclusive and accessible travel experiences. Faulkner also highlighted that the airport's participation raises awareness of hidden disabilities and underscores the importance of training to ensure individuals requiring extra support are treated with understanding and respect.
HIA is integrating the Sunflower program across key passenger touchpoints to guarantee a supportive experience for all travelers, whether they are arriving, transferring, or departing. The sunflower symbol is prominently displayed throughout the terminal to signal the airport's readiness to assist passengers with hidden disabilities. Staff across various airport operations, including Qatar Airways Group, airline partners, retail, and services, have been trained to recognize the sunflower symbol and understand its significance in communicating passenger needs.