Manama, Mazad a local portfolio company of Bahrain Mumtalakat Holding Company "Mumtalakat", announced its strategic partnership with Kanoo Real Estate, a subsidiary of the Yusuf bin Ahmed Kanoo Group, one of the region's prominent and influential business conglomerates. Kanoo Real Estate will provide Mazad with access to its diverse portfolio of high-value assets and equipment to expand the platform's asset inventory and strengthen its position as the premier destination for auctions in Bahrain and the wider Gulf region. Talal Alaraifi, CEO of Mazad, said: "We are thrilled to be partnering with Kanoo Real Estate, which is a part of the Yusuf Bin Ahmed Kanoo Group, a pioneer in the regional business landscape," "Their extensive asset and business portfolio will be invaluable as we continue to grow our network and bring even more exceptional offerings to discerning buyers and investors in Bahrain and beyond," Alaraifi said. The partnership serves both organisations by enabling them to benefit from each othe r's established relations and industry insights. This collaboration also enhances the reach, variety, and quality of Mazad's auctioning services by expanding their capabilities and enhancing operational effectiveness. Talal Fawzi Kanoo, Chairman of Kanoo Real Estate, said: "We are thrilled to collaborate with Mazad, to further elevate the auction experience in the Kingdom of Bahrain." "Through this partnership with Mazad, who continue to set the standard in the auctioning industry, we aim to enhance the local auction market by offering some of the most sought-after essential assets through an exceptional auctioning platform," Kanoo added. Mohamed Abdulelah Al Kooheji, highlighted that the strategic partnership aims to enhance the auction experience by introducing a cutting-edge platform, offering top-tier assets to the local market through an innovative and user-friendly auction platform. Source: Bahrain News Agency