Ooredoo Qatar, Seashore Group Sign Agreement on E-Waste Recycling

Doha: Ooredoo has inked an agreement with Seashore Group to boost sustainable management of electronic waste and joint commitment to environmental responsibility in Qatar. Under the agreement, the two sides will enhance their partnership on e-waste disposal and recycling and their efforts to further integrate sustainability into their operational practices. Chief Executive Officer at Ooredoo Qatar, Sheikh Ali bin Jaber Al-Thani said: "Our partnership with Seashore Group is a pivotal element of our sustainability strategy. It demonstrates our unwavering commitment to environmental stewardship and leverages collective action to enhance our contributions. Together, we are setting a benchmark for sustainable business practices in the region and helping to cultivate a culture of sustainability that benefits both our community and the planet." CEO of Seashore Group, Salem Saeed Al Mohannadi, said: "We share Ooredoo Qatar's unwavering commitment to environmental stewardship and recognize the collective impact we c an achieve through collaboration. "Our partnership indeed sets a benchmark for sustainable business practices, demonstrating our dedication to fostering a culture of sustainability that extends benefits to our community and the planet at large. We look forward to continuing our joint efforts and furthering our shared goals of environmental responsibility and sustainable development". As part of the new agreement, Ooredoo Qatar will enhance its e-waste collection, disposal, and recycling processes, while Seashore Group will continue to lend its expertise in responsibly managing Waste Electrical and Electronic Equipment (WEEE), ensuring that the e-waste generated from Ooredoos operations is processed in an environmentally sound manner. The collaboration will also include a series of e-waste collection drives, employee engagement programs, and public awareness campaigns aimed at promoting the importance of responsible e-waste recycling. This initiative aligns with Ooredoos ongoing commitment to spearhead dig ital transformation while fostering sustainable practices that have a positive societal and environmental impact. A successful pilot of this newly expanded e-waste initiative was first launched in 2023 and enabled customers to bring their unwanted devices to selected Ooredoo shops, where they were collected by partner Seashore, with the customer receiving Nojoom Points as a reward. The program was a resounding success and was recognized for Outstanding Commitment to CSR at the Qatar CSR Award Ceremony last year. Source: Qatar News Agency