Doha:HE Chairman of Qatar Chamber Sheikh Khalifa bin Jassim bin Mohammed Al-Thani emphasized the importance of artificial intelligence (AI) in enhancing institutional performance, service quality, data analysis, and operational efficiency. He made these remarks at the 13th Gulf Quality Conference, which took place under the theme “AI and Customer Service Quality.”

According to Qatar News Agency, the conference’s opening session was attended by prominent figures, including HE Minister of State and President of Qatar National Library Dr. Hamad bin Abdulaziz Al Kuwari, as well as other officials, experts, and representatives from various sectors.

The event, organized by the Gulf Quality Centre for Consultancy and Training, provided a platform for sharing expertise and demonstrating the latest AI applications to enhance customer services, operational efficiency, and innovation across Gulf institutions. Sheikh Khalifa highlighted the adoption of international quality standards and AI as a means to improve productivity and competitiveness, particularly for SMEs. He also reaffirmed Qatar Chamber’s support for technological advancements.

Director of Communications at the Gulf Standardization Organization, Mohammed Al Hamad, discussed the role of digital transformation and AI in service improvement, customer feedback analysis, and data-driven decision-making. He emphasized the GSO’s cooperative efforts to develop standards and promote best practices across the GCC.

Chairman of the Gulf Quality Centre for Consultancy and Training, Mohammed Saleh Al Kuwari, noted the significance of modern technologies and international quality standards, such as ISO 100042018. He announced the launch of new services by the Centre, including AI-driven platforms and training resources, coinciding with World Quality Day.