Doha: Qatar Charity (QC) has launched its Ramadan Campaign for 1447 AH (2026) under the slogan "Good Starts With You", aiming to benefit 3.85 million people through various projects across 43 countries, while supporting development initiatives reaching 22 million beneficiaries throughout the year.
According to Qatar News Agency, Chief Executive Officer of Qatar Charity, Yousuf bin Ahmed Al Kuwari, announced that the organization has adopted a new advanced mechanism starting this year to ensure projects are implemented immediately once donations are received. Qatar Charity has also launched, for the first time in Qatar, the Smart Electronic Coupon through its Alaqraboon Center, and recently upgraded its mobile application by leveraging artificial intelligence technologies to make donations easier, improve access to projects, and enhance the overall user experience.
Deputy CEO of Governance and Corporate Services at Qatar Charity, Mohamed Al Ghamdi, explained that the organization has prepared target locations in advance by identifying eligible regions and cities worldwide and verifying their field readiness, allowing work to begin immediately once a project is approved. He highlighted that Qatar Charity has activated early contracting procedures by preparing framework agreements with contractors and suppliers, enabling immediate contracting once funding is received and reducing traditional administrative steps.
During a press conference, Qatar Charity stated that fundraising efforts during Ramadan will support seasonal projects, including Feed the Fasting, Zakat al-Fitr, and Eid Clothing, alongside relief projects in countries affected by prolonged crises and disasters, as well as competitive development projects that will begin immediately once donations are made.