Riyadh: The State of Qatar is actively participating in the 26th session of the UN Tourism General Assembly, currently being held in Riyadh, Saudi Arabia. The Assembly, running from November 7 to 11, 2025, has gathered delegations from over 160 member states, along with representatives from international organizations and key stakeholders within the tourism sector.

According to Qatar News Agency, HE Chairman of Qatar Tourism Saad bin Ali Al Kharji is leading Qatar's delegation at this significant global event. The Assembly is centered around the theme "AI-Powered Tourism: Redefining the Future," emphasizing the increasing influence of Artificial Intelligence in transforming the tourism industry. Through its participation, Qatar underscores its commitment to engaging in high-level global tourism dialogue and fostering collaboration with international partners.

The discussions at the Assembly are focusing on examining the strategic program of work for the tourism sector, specifically exploring how AI, digital transformation, and innovation can promote more sustainable and inclusive tourism development. The program includes meetings of the General Assembly, specialized committees, and a thematic session dedicated to the transformative impact of AI on tourism.

Qatar Tourism's involvement at the Assembly highlights its dedication to contributing to global tourism discussions and advancing sector priorities, such as sustainable and inclusive development, which align with Qatar National Vision 2030. Engaging in this global platform not only strengthens Qatar's role in shaping sector priorities but also supports broader efforts to bolster tourism growth both regionally and internationally.