London: Qatar Tourism and Forbes Travel Guide have signed a Memorandum of Understanding on the first day of the World Travel Market 2025 to establish a framework for collaboration aimed at enhancing service excellence and elevating Qatar's hospitality standards in line with international benchmarks.

According to Qatar News Agency, the agreement was signed in the presence of Omar Al Jaber, Chief of the Tourism Development Sector at Qatar Tourism, and Hermann Elgar, CEO of Forbes Travel Guide. The partnership aims to advance Qatar's position as a world-class tourism destination.

Through this collaboration, both entities will conduct quality assessments and training programmes based on Forbes Travel Guide's global service standards. The MoU also includes aligning Qatar Tourism's hotel classification system with international criteria and supporting professional development for Qatar Tourism's inspection team.