Doha: The Qatar Football Association (QFA) participated in the seventh meeting of the West Asia Football Federation (WAFF) Media and Marketing Committee on Sunday. Khalid Mubarak Al Kuwari, Director of QFA's Marketing and Communications and Vice President of the WAFF Media and Marketing Committee, represented the QFA at the meeting.

According to Qatar News Agency, representatives from the WAFF General Secretariat and committee members attended the virtual meeting. They discussed several agenda items, including the approval of the minutes from the previous meeting held on December 29, 2025. The committee members were briefed on the latest developments related to marketing partnerships with PRO company, and updates concerning sponsors were also discussed.

The meeting also focused on the marketing plan for the WAFF tournaments scheduled for 2026-2027. Members reviewed the latest developments regarding media relations for the tournaments organized by the Federation and made necessary decisions.

The WAFF Media and Marketing Committee holds meetings periodically and continuously to discuss and implement the federation's media and marketing plans in alignment with the annual calendar, ensuring that the committee fulfills its duties to the highest standard.