Doha: Qatar Tourism (QT) and Visit Qatar have successfully concluded their participation in the 32nd edition of Arabian Travel Market (ATM) 2025, held recently at the Dubai World Trade Centre. The event provided Qatar with a significant platform to highlight its growing position as a leading global tourism destination.
According to Qatar News Agency, QT stated that a delegation of 46 partners, including hotels, resorts, and destination management companies, represented Qatar. Visit Qatar and Qatar Tourism showcased the country's tourism offerings through a 600 sqm pavilion. Activations included the 'Explore Qatar' digital experience, traditional calligraphy, Sadu weaving, pottery demonstrations, a cafe by Qinwan, and a 4Dx activation featuring Meryal Waterpark.
Several high-level meetings took place with figures from the regional and global tourism sector to discuss bilateral cooperation and strategic partnerships. Qatar's pavilion received the Sustainability award from ATM for its design using eco-friendly materials and smart technologies, demonstrating Qatar's commitment to responsible tourism development.
Qatar's participation at ATM 2025 was marked by major announcements. QT revealed a partnership with Celestyal Cruises to deploy two ships for the Winter 2025 cruise season, expected to bring over 40,000 visitors to Doha. A twin-centre holiday initiative with Abu Dhabi's Department of Culture and Tourism offers multi-city travel packages targeting European and North American markets.
Visit Qatar signed an MoU with Huawei for data-driven marketing strategies across China, Europe, and the GCC. Another MoU with Flynas aims to enhance air connectivity and tourism between Qatar and Saudi Arabia. A partnership with Satguru Travel was also established to expand Qatar's presence in African markets.
Qatar Tourism and Visit Qatar's participation in ATM 2025 represents a significant advancement in promoting Qatar's tourism landscape, strengthening international partnerships, and supporting the long-term success of Qatar's economic and tourism objectives.