Doha: HE Sheikh Joaan bin Hamad Al-Thani, President of the Qatar Olympic Committee (QOC), has assumed the presidency of the Olympic Council of Asia (OCA), marking a new chapter in Asian sport. Observers said his leadership signals a "strategic shift" toward sustainable development, digital transformation, and greater competitiveness across the continent.

According to Qatar News Agency, HE Sheikh Joaan's tenure in Qatar has been credited with modernizing the country's sports sector, combining governance, technological innovation, and athlete development. His appointment reflects broad confidence in his vision to elevate Asian sport globally, integrating environmental sustainability, artificial intelligence, and e-sports into the OCA's agenda.

The new strategy aims to promote green sporting events, invest in human capital in underdeveloped Asian nations, and enhance governance and transparency. It also seeks to digitize fan experiences and sporting operations, positioning Asia as a technological leader in the Olympic movement.

Under HE Sheikh Joaan's leadership, Doha is expected to play a central role in shaping the future of Asian sport, with initiatives designed to foster inclusivity, innovation, and long-term sustainability.